by Don Phipps | Jun 5, 2017 | Market Research
Mobile vs. PC Responses To a Survey Using Long Lists By Don Phipps, CEO, Applied Marketing Research Recently Applied completed a study that was designed to enable respondents to respond via mobile smartphones (Apple Iphone and Android mobile phones) and PCs...
by Don Phipps | May 23, 2017 | Market Research
Don Phipps Moderating a Focus Group At a Trade Conference In Front Of a Live Audience The link below is of a focus group I did in Kansas City at a trade conference. While the techniques I could employ in the group were limited to direct questions (no easel, no...
