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Dial Testing Using Perception Analyzer®

Applied employs dial testing using the perception analyzer to evaluate products, brands, and concepts; research the appeal of television, radio, or Internet programming and advertisements; and examine the overall image of a person, object, or company.

Applied principal, Donald Phipps, moderates focus groups and conducts in-depth interviews using dial testing. To see his background and experience click on the link below.

Link to Donald Phipps background and experience.

Perception Analyzer® Dialsmith


Perception Analyzer® Output 1

Perception Analyzer® Output 2