by Don Phipps | Feb 10, 2019 | Market Research
By Don Phipps, CEO and Founder, Applied Marketing Research Pie Chart Derived From IRI Data Analyzing IRI data can provide marketing insights that can lead to better tactical and strategic decision-making. However, for persons working with IRI data, it can be complex,...
by Don Phipps | Jan 12, 2019 | Market Research
By Don Phipps, CEO and Founder, Applied Marketing Research Product Clinic in Equestrian Facility Applied recently completed product clinics for a tractor manufacturer. The target population was exurban property owners who owned between 1 and 50 acres, owned...
by Don Phipps | Jan 12, 2019 | Market Research
By Don Phipps, CEO and Founder, Applied Marketing Research In the second quarter of 2018, Applied conducted for “business to business” (B2B) and “business to consumer research” (B2C) research on behalf of global cybersecurity firm Kaspersky Lab. Q: When it comes...
by Don Phipps | Nov 28, 2017 | Market Research
By Don Phipps, CEO and Founder, Applied Marketing Research Focus groups provide an excellent method for evaluating products, packaging, content, and websites. For instance, I’ve used focus groups to evaluate riding lawn mower tractors, automobile air fresheners,...
by Don Phipps | Oct 3, 2017 | Market Research
By Donald Phipps, Founder-CEO, Applied Marketing Research As a researcher, I’m surprised by how some companies are stuck in what I call the “snapshot paradox.” These firms view research as a way to solve a current marketing dilemma while failing to think of...
by Don Phipps | Aug 7, 2017 | Market Research
By Donald Phipps, Founder-CEO, Applied Marketing Research At a recent conference I attended on digital marketing, speaker after speaker drove home the point that successful marketing, especially to millennials, is about content – content that informs, engages, and...
