by Don Phipps | Feb 11, 2025 | Market Research
Brand health research gives executives and researchers an understanding of consumer perception of their brand relative to the brands of their competitors. It is well understood that brands are shorthand notation, if you will, for consumers. Consumers use brands to...
by Don Phipps | Aug 13, 2024 | Market Research
By Don Phipps Recently, Applied assisted a large Korean packaged goods company in an In-House Usage Test (IHUT) on frozen food items, one that would serve as an entrée and the other as a snack. The test delivered results that assisted the company in making decisions...
by Don Phipps | Aug 18, 2020 | Market Research
In the fourth quarter of 2019, Applied Marketing Research, Inc., conducted a global “business to business” (B2B) research study on behalf of San Francisco-based data security firm Kensington. To produce the study, Applied surveyed 400 IT leaders in eight...
by Don Phipps | Jun 1, 2020 | Market Research
Covid-19 has certainly put the world economy through changes. Supply chain disruptions, lockdowns, massive unemployment, social distancing, and financial constraints on small business and average households have generated unrest, confusion, and a significant...
by Don Phipps | Feb 10, 2019 | Market Research
By Don Phipps, CEO and Founder, Applied Marketing Research Pie Chart Derived From IRI Data Analyzing IRI data can provide marketing insights that can lead to better tactical and strategic decision-making. However, for persons working with IRI data, it can be complex,...
by Don Phipps | Jan 12, 2019 | Market Research
By Don Phipps, CEO and Founder, Applied Marketing Research Product Clinic in Equestrian Facility Applied recently completed product clinics for a tractor manufacturer. The target population was exurban property owners who owned between 1 and 50 acres, owned...
