Applied Marketing Research Blog
In-House Usage Tests (IHUTS) and In-Depth Interviews (IDIs) – a Winning Combination
By Don Phipps Recently, Applied assisted a large Korean packaged goods company in an In-House Usage Test (IHUT) on frozen food items, one that would serve as an entrée and the other as a snack. The test delivered results that assisted the company in making decisions...
Applied Receives Recognition from Data Security Client Kensington for Global Study
In the fourth quarter of 2019, Applied Marketing Research, Inc., conducted a global “business to business” (B2B) research study on behalf of San Francisco-based data security firm Kensington. To produce the study, Applied surveyed 400 IT leaders in eight...
Covid-19’s Effect on Marketing Research
Covid-19 has certainly put the world economy through changes. Supply chain disruptions, lockdowns, massive unemployment, social distancing, and financial constraints on small business and average households have generated unrest, confusion, and a significant...
Analyzing IRI Data Delivers Marketing Insights
By Don Phipps, CEO and Founder, Applied Marketing Research Pie Chart Derived From IRI Data Analyzing IRI data can provide marketing insights that can lead to better tactical and strategic decision-making. However, for persons working with IRI data, it can be complex,...
Product Clinics for Exurban, Low Incidence Populations
By Don Phipps, CEO and Founder, Applied Marketing Research Product Clinic in Equestrian Facility Applied recently completed product clinics for a tractor manufacturer. The target population was exurban property owners who owned between 1 and 50 acres, owned...
Applied Receives Cybersecurity Client Recognition for Global Study
By Don Phipps, CEO and Founder, Applied Marketing Research In the second quarter of 2018, Applied conducted for “business to business” (B2B) and “business to consumer research” (B2C) research on behalf of global cybersecurity firm Kaspersky Lab. Q: When it comes...
How to Conduct Product Evaluations with In-Person Focus Groups
Focus groups provide an excellent method for evaluating products, packaging, content, and websites. This is especially true for feedback on tangible products.
The Case for Longitudinal Studies
By Donald Phipps, Founder-CEO, Applied Marketing Research As a researcher, I’m surprised by how some companies are stuck in what I call the “snapshot paradox.” These firms view research as a way to solve a current marketing dilemma while failing to think of...
Dial Testing – Using Perception Analyzers™ To Drive Content and the UX
A brief white paper on the use of dial testing to improve content and the UX for target audiences.
Interview with Earnestine Benford on Millennial Segmentation Research
Earnestine Benford’s new ebook, Millennial Research – A Case For Segmentation, is a great read. I caught up with Ms. Benford for an interview about the book and her recommendations regarding the Millennial generation, its characteristics, and how to conduct research on this vital group.