Advertising Campaign and Marketing Communications Testing Studies

When you’re not sure how the advertising will “play” with target segments, it’s a good time to test your ad’s appeal to the various segments you have identified through other research. Applied tests advertising appeal of promotional messages at the concept, semi-finished, or finished stage and we report not only general appeals, but also red-flags to watch for in the execution of the ads. Once the advertising has run, we can conduct effectiveness testing and track it over time. Examples: Using its AppliedBest ™ technique, Applied determined the top-scoring selling-points for a new pet-nutrition product. Applied a battery of financial-institution awareness, attitude and usage questions, and tracked the effectiveness of one company’s campaigns over time.