Types of Studies

Applied has completed a number of different types of studies for its clients.  These include product research, concept testing, pricing research, customer segmentation research, branding research, brand awareness research, communications research, promotional research, product packaging research, attitude and usage research, and customer/employee/vendor satisfaction research.

To see some examples of the types of research we have completed, please click on the links below:

• Product Development, Packaging, and Concept Testing Studies
• Consumer Attitude and Usage Studies
• Brand Identity and Brand Awareness Research Studies
• Market Segmentation Studies
• Pricing Research Studies
• Advertising Campaign and Marketing Communications Testing Studies
• Conjoint Analysis B2C and B2B Consumer Studies
• Customer Satisfaction and Loyalty Studies