In-Home Usage Tests (IHUTs)

There are times when our clients need the added realism of actual product usage in order to assess customer experience with a new or revised product.

Applied has fielded IHUTs for clients in a variety of industries, most notably pet food, mobile phones, pet pharmaceuticals and household chemicals.  In these tests, Applied handles all of the details including recruiting respondents to participate in the test, shipping product to them and preparing instructions for usage when appropriate in addition to providing our traditional research services such as questionnaire design, data collection, analysis and report writing.