Don Phipps Moderating a Focus Group At a Trade Conference In Front Of a Live Audience
The link below is of a focus group I did in Kansas City at a trade conference. While the techniques I could employ in the group were limited to direct questions (no easel, no stimulus), the group was successful in conveying to the 300 plus attendees issues related to the restaurant experience and how frequent restaurant consumers of different ages select restaurants for breakfast, lunch, and dinner.
Enjoy!
Don