by Don Phipps | Jan 12, 2019 | Market Research
By Don Phipps, CEO and Founder, Applied Marketing Research In the second quarter of 2018, Applied conducted for “business to business” (B2B) and “business to consumer research” (B2C) research on behalf of global cybersecurity firm Kaspersky Lab. Q: When it comes...
by Don Phipps | Nov 28, 2017 | Market Research
By Don Phipps, CEO and Founder, Applied Marketing Research Focus groups provide an excellent method for evaluating products, packaging, content, and websites. For instance, I’ve used focus groups to evaluate riding lawn mower tractors, automobile air fresheners,...
by Don Phipps | Oct 3, 2017 | Market Research
By Donald Phipps, Founder-CEO, Applied Marketing Research As a researcher, I’m surprised by how some companies are stuck in what I call the “snapshot paradox.” These firms view research as a way to solve a current marketing dilemma while failing to think of...
by Don Phipps | Aug 7, 2017 | Market Research
By Donald Phipps, Founder-CEO, Applied Marketing Research At a recent conference I attended on digital marketing, speaker after speaker drove home the point that successful marketing, especially to millennials, is about content – content that informs, engages, and...
by Don Phipps | Aug 7, 2017 | Market Research
I caught up with Earnestine Benford the other day and we discussed her new ebook, Millennial Research – A Case For Segmentation, in an interview (links at bottom of page). The book offers insights into millennials and demonstrates why this is a technologically...
by Don Phipps | Jul 10, 2017 | Market Research
Recently I finished an in-store in-depth interview project that captured shopper insights on video. The project examined issues related to how a product was selected, brand preference, labeling, in-store strategies, and attitude and usage amongst shoppers who...
