by Don Phipps | Aug 7, 2017 | Market Research
I caught up with Earnestine Benford the other day and we discussed her new ebook, Millennial Research – A Case For Segmentation, in an interview (links at bottom of page). The book offers insights into millennials and demonstrates why this is a technologically...
by Don Phipps | Jul 10, 2017 | Market Research
Recently I finished an in-store in-depth interview project that captured shopper insights on video. The project examined issues related to how a product was selected, brand preference, labeling, in-store strategies, and attitude and usage amongst shoppers who...
by Don Phipps | Jun 5, 2017 | Market Research
Mobile vs. PC Responses To a Survey Using Long Lists By Don Phipps, CEO, Applied Marketing Research Recently Applied completed a study that was designed to enable respondents to respond via mobile smartphones (Apple Iphone and Android mobile phones) and PCs...
by Holly | May 23, 2017 | Market Research
Don Phipps Moderating a Focus Group At a Trade Conference In Front Of a Live Audience The link below is of a focus group I did in Kansas City at a trade conference. While the techniques I could employ in the group were limited to direct questions (no easel, no...
